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DISCOVER OUR BELOVED FOUTA HAMMAM TOWELS, BAGS AND MORE

Do you know foutas? Fouta is the Tunisian word designating hand-finished hammam towels which are made out of 100% cotton. We provide the best quality hammam towels in different styles and colors produced by our dear partners in Tunisia.
You can use them for the beach as a beach towel or a pareo, in the sauna or as a normal towel that you can easily pack when you travel. They are incredibly light and compact when folded, but with their size of 2x1m (for the regular ones) they are big enough to wrap you or allow you to lie comfortably on the beach.
They are also easy to slip in your favorite natural fibers

, which will fit any of your casual outfits.

About us

WHO WE ARE AND WHAT WE DO

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OUR MISSION

At Loomora, our mission is to redefine the beach experience by transforming conventional beach towels into vibrant, expressive pieces of art. Each fouta, woven by the skilled hands of Tunisian women in North Africa, is a canvas that showcases the rich tapestry of cultural heritage and contemporary design. Our commitment extends beyond aesthetics; we are dedicated to creating a sustainable impact. By sharing our profits with the under-served communities of women artisans who craft these towels, we support their empowerment and development. Loomora stands at the intersection of fashion, function, and philanthropy. We strive to provide our customers with a product that not only enhances their leisure moments but also contributes to a greater cause. Through Loomora, we invite you to join us in celebrating North African craftsmanship, promoting social responsibility, and turning every beach visit into an opportunity for artistic expression and meaningful support